Summary
Posh Poppas are a gourmet, bite-sized frozen snack stocked in supermarkets across New Zealand. Known for their popular vegetarian range, they recently launched a new meat range — and the team at Design Juice and I were tasked with creating a campaign to introduce it to market.
The campaign needed to work across social media, digital platforms, and various print channels. Alongside this, we updated their website with a bold, refreshed look that showcased the full range of flavours, highlighted recipe inspiration, and communicated the versatility of the products.
The Challenge
To position frozen food as not only convenient but also elevated — a quick and easy snack or meal addition that feels premium and fits any occasion. The new meat range also needed to appeal to a broader audience while remaining true to the Posh Poppas brand.
The Solution
We developed a vibrant, engaging campaign that leaned into the "posh" personality of the brand through strong visual storytelling, bold typography, and mouth-watering food styling, we elevated the perception of frozen snacks while keeping things fun and accessible. The updated website further reinforced this tone, with a focus on usability, recipe content, and clean navigation that made exploring the product range easy and inspiring for users.