Summary
The Construction Growth Fund (CGF) is an umbrella organisation representing 17 industry association members, more than 12,000 employer firms, and around 25,000 learners. Beyond the vocational education system, CGF plays a key role in building sector capability by funding employer training, awarding scholarships for advanced study, facilitating networking to share best practice, and promoting the trades as a valuable career path.
In April 2025, CGF rebranded from its former name, the Building and Construction Training Fund (BCTF). I was responsible for leading the rebrand and redesigning their website. We selected a bold red-and-black colour palette paired with a strong typeface to reflect the organisation’s authority and forward-looking vision.
Logo Symbolism
Stability and Structure: The square or cube form symbolises strength and reliability, representing CGF as a stable foundation supporting individuals in the construction industry.
Progress and Advancement: The upward diagonal arrow signifies growth, development, and career progression—showing how CGF helps people move forward in their profession.
Website Objectives
The website needed to clearly communicate CGF’s purpose, values, and partnerships, while also serving as a practical resource hub. We achieved this through straightforward navigation, prominent calls to action, and well-organised links to information and tools for users.