Summary
Posh Poppas are a gourmet, bite-sized frozen snack stocked in supermarkets nationwide. Known for their original signature range with a sleek, sophisticated look, the brand was ready to expand with a new family-friendly line aimed at younger audiences.
The brief was to create packaging that felt fun, bright, and full of energy - something that would grab attention on the shelves and resonate with kids, while still staying true to the brand’s premium feel. The goal was to strike the right balance between playful and polished.
To bring the packaging to life, we collaborated with food stylist and content creator Chelsea Shine to develop bespoke kid-friendly recipes. Her vibrant food photography played a key role in making the packs feel fresh, delicious, and full of personality.
The final result is a bold, colourful range that’s approachable for families, eye-catching in store, and unmistakably Posh Poppas.