Summary
I had the pleasure of working with @smilebox.gifts on a full rebrand, including packaging design and a refreshed website. The goal was to bring their mission of spreading smiles across Aotearoa to life through vibrant, joyful visuals and thoughtful design.
From the outset, it was important that the brand captured the emotional impact of both giving and receiving a SmileBox. The new identity reflects this energy, combining bold colours, playful typography, and clean, modern design elements to evoke happiness and connection.
SmileBox wanted a brand that could resonate with a broad audience, appealing equally to corporate clients and individual gift-givers. We created a look and feel that strikes that balance. Professional yet fun, polished but never too serious, helping position them for growth in both markets.