Summary
Nourish and Bloom is a company founded by Jess Anderson, a certified Nutrition Consultant, who teaches parents of babies and toddlers exactly what foods to offer their babies and toddlers for optimal health and development.
The brief for this project was to create a brand which represents the company’s playful, organic and nourishing sentiments. Along with a primary logo, 3 secondary logos were created to represent the different programs in which Jess helps her clients; Nourished Mama, Nourished Child and Nourished Eaters.
Alongside the logos, I also created social media templates for Jess to use on her instagram to maintain the brand image. It was important to maintain a consistent style with these all branding collateral to ensure that Nourish & Bloom is easily recognisable across all marketing channels and touch points. This creates a cohesive consistent brand identity, unified experience for both existing and potential customers.