Summary
RJB Property are luxury home experts, offering boutique luxury concierge services, plus premium home, design & project management in Edinburgh, Scotland.
Originally set up as a surveying company, RJB Property decided to shift priorities and focus on offering luxury home concierge services for second homes and private holiday homes in Edinburgh.
This service offering is a more exclusive and personalised, so an opportunity arose to refresh RJB Property’s brand identity, and position them as experts in the luxury home concierge space. The team at Whitelaw Mitchell helped RJB identify key brand attributes and narrow in on two target audience profiles. My role on the project was to design a new refreshed website which would reflect the premium service on offer but also drive traffic, engage prospects and generate leads. By focusing on a brand and website refresh rollout, followed by digital marketing efforts the website traffic and enquiry began to soar. Within one month of the refreshed website and digital marketing efforts going live, we were able to see website traffic from 73 users in a month to 561. You can see the finished result here.