Summary
Power Solutions are Aurora Energy approved electrical engineering and distribution contractors for Central Otago. Offering design to installation, Power Solutions do everything in house, delivering all your needs and ensuring an efficient and effective outcome.
The initial focus was around creating a strong brand with a clear tone of voice to set this brand apart and portray carefully curated messaging to talk to each unique audience.
The brand positioning and strategy for this project was carried out by Whitelaw Mitchell. My role in this project was to help build out the brand and design a responsive website which would highlight key information as their focus customer touchpoint.
Power Solutions target audience are looking for knowledgeable professionals who provide a service that will provide them with additional knowledge and insight into the project. They are looking for a company who is trustworthy and will provide them with value for money. With this in mind, It was important to provide educational resources on the website along with client testimonials so users are not only informed but can rest easy knowing that Power Solutions are leaders in their field. Check out the live website here.