Summary
Flora Fauna is an online store and experimental showroom based in Queenstown, New Zealand. Taxidermy, art and floral delights abound, where plants, jewels and beautiful objects are found. Here you will find all manner of things, from butterflies to books, from peacocks to philodendrons. For curious minds, and hunters of treasures.
My role in this project was to design a responsive website based off the beautiful brand created by Whitelaw Mitchell. The aim for this website was to maintain and showcase the intricacies of the brand but also make it an intuitive and user-friendly experience. As an e-commerce store it was imperative to help shoppers get to what they want faster and without running into unnecessary complexity that can clog up the path to purchase. Check out the live website here.